What SEO should Do

What SEO Should Do

• Keyword Analysis - SEO should make sure that you are targeting keywords that people are actually searching for. Ask for a detailed analysis of searches done by internet users to be aware of the popular requests.

• Optimize - An SEO firm will use well-researched phrases to optimize your website. Up to date research and study is needed to constantly revise work done to maintain the correct balance required by search engines. Among many things this can involve well placed keywords to the proper amount of text.

• Linking or Link Building - This cannot be over emphasized. All the top search engines take into account the number of links pointing towards a site as a measure of it’s popularity when calculating relevance. This is a major factor when determining the ranking of a web site. Make sure this is done.

• Monitor site traffic - Most hosting companies provide visitor tracking so you can obtain detailed statistics of your visitors, including the number of visitors, which search engine they used to find the site, which keywords they searched for and more. Depending on your needs and especially if pay-per-click is used, consider which monitoring program you use and make sure that your needs are met.

• Submissions - Submit manually to the top search engines. Submissions should not be rushed and never use an automated program to do this for you.

• Reports - Insist on regular, detailed reports on your sites position on the search engines so that you can see exactly where your site is in the rankings and demand updates on work done. If you are paying for monthly work then demand to see proof.