SEARCH ENGINE MARKETING
Search Engine Marketing or SEM, can consist of multiple methods of Internet Marketing that seeks to
promote websites by increasing their visibility in the Search Engine results pages
(SERPs) and has a proven ROI (Return on Investment). According to the
Search Engine Marketing Professionals Organization
SEM methods can include:
- Search Engine Optimization (or SEO)
- paid placement (PPC)
- paid inclusion
The search industry is always changing, updating and re-inventing itself, and as industry
standards and trends change! We update our evaluation criteria to give you the best overall information possible. We urge you to learn as much about SEO as possible and
apply it!
